Scary Better

TEASERS • VIDEO • SOCIAL • OLA • SITE • CRM

OnStar is known for safety. But what you may not know is that OnStar delivers vehicle software updates directly to your vehicle. So from the moment you buy a GM, OnStar makes sure your drive never stops getting better. Now if you’ve ever watched a horror movie, you know that when something doesn’t stop — it’s scary. Released during the spookiest time of year (Halloween), Scary Better leveraged classic horror movie tropes to bring awareness to the scary good innovations happening at OnStar.

This :60 spot was also made into multiple :30 videos, :15 videos and :06 videos across three different languages. In total, we had over 60 unique edits.

Movie posters kept the horror theme alive and were leveraged on social media.

My Role: Creative Director

Team: Phil Wood + Ben Klassman

Director: Adriana Robles | DP: Caleb Heymann

Edit: Cutters | Music: Yessian