You’re Not Santa

SCRIPT WRITING • VIDEO • SOCIAL • INFLUENCERS • SITE • CRM • ADVISOR CHANNEL • RED CROSS PARTNERSHIP • MULTI-LANGUAGE CAMPAIGN

Armed with the real Santa’s location — thanks to OnStar and Santa Tracker — our hero has a leg up on all the imposter Santas he sees around town. And he lets them know it. This campaign has been a consumer and client favorite year after year, finding a new way to create magic for OnStar Members over and over again.

Social Creative and Engagement

Case Study

In just a few weeks’ time, our campaign drove 86,508 OnStar button pushes and achieved a 395% increase in peak social engagement - resulting in over 2,900 hours of connection with OnStar Members.

My Role: Writer and Creative Director

Partner: Jessica Bush

Directors and Editors: Julien and Ben Deka at Woodward Original

End Tag Animation: Mutiny and Campbell-Ewald