Road Safety Week

VIDEO • SOCIAL • OLA • SITE • CRM • MULTI-LANGUAGE CAMPAIGN

It’s no secret that people are usually focused on something other than driving when they’re behind the wheel. During Road Safety Week in Canada, we wanted to remind drivers to Park the Distractions as they ventured out for their celebrations. Clients asked for two :15 videos highlighting common distractions: food and texting. During development, we created a compelling :30 spot that clients decided to add into the rotation, then create our :15 and :06 cut downs from it.

This campaign ran online across social, Spotify and OLA placements. We also translated all deliverables into Canadian French. As Creative Director, I was involved in all phases of the campaign, start to finish.