To introduce the most powerful OnStar ever, we used cutting-edge Oculus Rift technology, giving drivers an interactive experience with the connected, simple and powerful benefits available at the push of a blue button.
Some Shots of the Experience
As you walk up to each vehicle, the animation comes to life and you hear a narrative of what each OnStar service delivers.
Tour Narration
The one and only Rich Sommer was our guide — take a listen to the scripted tour below.
Consumers Using the Experience
