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Rebranding OnStar Business Solutions meant transforming the OnStar state of mind for our B2B audience. While giving OBS a distinct look and feel and unique platform, it also needed to feel part of the overall OnStar brand. This included everything from a tag line to guidelines to video to an integrated campaign that not only focused on safety, but driving ROI and efficiencies for our audience.

Click here to view the OnStar Business Solutions brand guidelines

My Role; Creative Director; Copy