OnStar Always-On Campaign

Film • Social • Site • OLA • Events • Influencers • Member Stories

With four product pillars and an always-on, full-funnel media buy, the OnStar “Eras” campaign was born. With a consistent creative thread of “That’s Better", we messaged how OnStar connects you to better drives, entertainment, safety and control. All touchpoints lead the consumer further down the funnel to drive subscriptions. Below is a highlight reel of the campaign work over the course of a year.

My Role: Creative Director

Partner: Jessica Bush

Director: Agos Buera

Editorial: Cutters Studios

Baby Driver

There’s nothing better than a daddy/daughter duo to show the magic behind Super Cruise Automatic Lane Change.

Ride

Dads can do it all — including cooling the car with Remote Start to enjoy the best ride of the day.