OnStar Always-On Campaign

With four product pillars and an always-on, full funnel media buy, the OnStar “Eras” campaign was born. With a consistent creative thread of “That’s Better", we messaged how OnStar connects you to better drives, entertainment, safety and control. All touchpoints lead the consumer further down the funnel to drive subscriptions.

My Role: Creative Director

Partner: Jessica Bush

ECD: Jim Millis

Conceptual Team: Ben Klassman and Phil Wood

Tactical Team: Christine McGhie, Amanda Kimmen, Thomas Spoto, June Lee

Director: Agos Buera

Editorial: Cutters Studios