Pinky and the Brainchild

VIDEO • SOCIAL • OLA • SITE • CRM

Our hero, Birdie, and her pet rat Pinky, plot to take over the backseat of mom’s Tahoe with the help of OnStar and HD streaming. Launching new tech with a nostalgic spin made this spot resonate with our market and appreciate the benefits of vehicle connectivity. This work appeared on streaming platforms, in rich media and in social. And yes….we went through casting and callbacks to find the perfect rat to play Pinky.

My role: Creative Director

Director: Crobin Leo @ Gravy Productions

Edit: Kevin O’Brian @ Cutters