Ask Anything, Alexa’s On Board.

VIDEO • SOCIAL • OLA • SITE • CRM • GM DIVISIONAL INTEGRATION • ALEXA PARTNERSHIP

To announce that everyone’s favorite voice assistant is now built into Chevrolet, Buick, GMC and Cadillac vehicles, we created the “Alexa’s On Board” campaign, highlighting the ease and convenience Alexa brings to your everyday drive. Two :30 videos were shot for each of the four divisions, requiring unique vehicles, wardrobe and script changes. Then, multiple :15 cut downs were created from each video.

As creative director, I was responsible for overseeing the Alexa’s On Board campaign in entirety across a robust online media campaign, CRM, social channels for each division, a dedicated website, and an Amazon Fire Wakescreen. We were also tasked with creating guidelines for other agency partners to use as a creative resource.

:30 VIDEO

:15 Cut Downs

ALEXA WAKE SCREEN ANIMATION

SOCIAL & OLA EXAMPLES

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LAUNCH EMAIL
Open rate: 52%; Take rate: 2.35%

Role: Creative Director for the campaign; writer of Beat the Rush
Production: We the People
Edit: Hiatus