OnStar Always-On Campaign
Film • Social • Site • OLA • Events • Influencers • Member Stories
With four product pillars and an always-on, full-funnel media buy, the OnStar “Eras” campaign was born. With a consistent creative thread of “That’s Better", we messaged how OnStar connects you to better drives, entertainment, safety and control. All touchpoints lead the consumer further down the funnel to drive subscriptions. Below is a highlight reel of the campaign work over the course of a year.
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My Role: Creative Director
Partner: Jessica Bush
Director: Agos Buera
Editorial: Cutters Studios